For too long, we've treated office space as a commodity, a square-foot transaction dictated by distant corporate rules. But the world shifted. People now choose where they work like they choose hotels on Expedia.
Your old maps, built on square footage and broad demographics, are designed for a world that no longer exists. This isn't just about 'data gaps'; it's about building in the wrong place, for the wrong people.
We've navigated this exact shift ourselves, operating multi-state coworking chains for 14 years.
It's about wasted effort and missed connections.