Opportunity with Pricing Power
401 Commerce Blvd. Austin
18,500 sq ft
Coworking Feasibility Study
Will Your Building Print Money or Burn Cash?
Most property owners are about to make the most expensive mistake of their career. Here's how the smart money thinks about coworking.
Your Property
10,000 SF
Startup Costs
$178,560
Market Saturation:
37,000 SF Undersupplied
Confidence Level:
High
Recommended Positioning:
Mid-Range Flex
Annual Profit at Stability:
$97,340
"These reports give us focus to know where to put our energy and money in our RE portfolio."
Mike Kriel
CEO, Launch Workplaces
Director, Global Workplace Association
Opportunity with Pricing Power
Opportunity with Pricing Power
770 Peachtree St. Atlanta
12,200 sq ft
High Buildout Costs for the Market
225 W. Wacker Dr. Chicago
27,400 sq ft
Too Much Market Competition
1550 Market St. Denver
8,750 sq ft
The Data vs. The Dream
Everyone's focused on WeWork's failure and arguing about the future of work. Sophisticated investors are deploying capital into data-driven coworking plays.
Smart investors aren't repeating WeWork's mistakes. They're using a data-first, fundamental focus, market intelligence, and financial models grounded in reality that Adam Neumann ignored.
The losers guess. The winners use data.
Coworking ventures fail because they're built on hope, not math. They confuse "busy coffee shops" with "sustainable business models." They mistake foot traffic for paying coworking customers.
The median coworking space bleeds $180K in year one. The top performing generate profits in 4 months and spend less on startup.
What's the difference? Location intelligence that goes deeper than "it feels right."
This is about capital allocation. And capital preservation.
Don't be fooled. Coworking won't work everywhere.
Coworking is growing, but it won't work everywhere. There might be enough demand in an area, but there might be low pricing power, or your floor plan isn't right, or the additional expenses prevent it from making financial sense. We'll provide you honest feedback and evaluate all options.
The Risk:
The average coworking build-out costs $60 to $145 per SF, averaging nearly $1 million to open a new space. Choose poorly, and you're not just losing money—you're losing money that could have been avoided.
But get coworking fundamentals right, and you're looking at:
20-30% annual returns
Diversified tenant base (recession-resistant)
Premium exit multiples when you sell your building
The Equation
$300K+
Potential Loss Prevention
A feasibility study prevents $300K+ in destruction.
We Answer the Critical Questions
Before you invest a dime, we provide the data-driven answers you need to make a confident decision.
1. Can Coworking Be Supported in Where My Building Is?
We analyze the local market, demographics, and competition to determine if there's enough demand to sustain a coworking space.
2. What type of coworking will work with my budget and location?
We recommend the right mix of private offices, dedicated desks, and hot desks to match your budget and the needs of the local market.
3. Will coworking generate enough revenue?
Our financial projections provide a clear picture of your potential revenue, expenses, and profitability.
4. What's the best path forward to make coworking happen.
We provide a step-by-step launch plan, including marketing, pre-leasing, and operational strategies to ensure a successful opening.
We aren't afraid to tell you it won't work. Saying "No" now saves you hundreds of thousands of dollars and years of lost time.
Everything Included in the Feasibility Study
Comprehensive analysis covering every aspect of your coworking investment
Market Analysis
- Target Area Definition
- Demographic Analysis
- Competition Mapping
- Demand Forecasting
Financial Projections
- Revenue Projections
- Space Allocation
- Build-out Costs
- Operating Expenses
Space Planning
- Office Size Allocation
- Floor Plan Layout
- # of Meeting Rooms
- Optimal Layout Design
Operations Strategy
- Staffing Strategy
- IT and Hardware
- Membership Policies
- Management Structure
Launch Strategy
- Timeline and Planning
- Marketing Plan
- Pre-Leasing Plan
- Go-to-Market Strategy
Marketing & Amenities
- Budget and Selection
- 'Talk about' Perks
- Digital Marketing
- Community Building
Success Stories from Real Operators
The office world has changed, and the decision about where to work is made by individuals or small groups and not bosses demanding hundreds of people where to go. This dramatic shift requires new data and a new approach to deciding what's next for a building.
San Clemente, CA
18,000 sq ft
Coworking Feasibility for a Mixed-Use Development in San Clemente
A mixed-use real estate developer was considering adding a coworking space to their new development. DenSwap's Focus and Feasibility Study provided market data and competitive analysis to determine viability and launch strategy.
SF
18,000 sq ft
Occupancy
70% in 3 months
Craig Baute
John Driftmier
Why Trust Us
We're market researchers and coworking entrepreneurs who developed a methodology to find the perfect locations for our own spaces. Now, we're sharing our secrets with you.
With 14+ years of experience and analysis of over 4,500 coworking spaces, we blend data analytics with real-world insights. Our approach is dynamic, adapting to new data, primary research, and industry trends.
We treat office space as a consumer product, using the same sophisticated location analysis as top retailers. We go beyond census data, incorporating purchasing behaviors, travel patterns, and more to give you a true competitive edge.
Multiple Buildings or Large Investor?
Contact us for enterprise pricing and discover how we can be your strategic partner in transforming your entire portfolio.
Portfolio Strategy & Implementation
Ready to Transform Your Property?
Get in touch with our team to discuss your coworking potential and receive a custom analysis.
Let's Discuss Your Vision
Our experts are ready to analyze your property and provide data-driven recommendations for coworking success. Every conversation starts with understanding your goals and constraints.
Email
contact@denswap.com
Coverage
Multiple States Across the US
What to Expect:
- Initial consultation within 24 hours
- Custom analysis proposal
- Detailed feasibility study delivery