Privacy Policy

DenSwap ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (denswap.com) or use our services.

We operate in the United States and Canada and aim to comply with applicable privacy laws, including the California Consumer Privacy Act (CCPA) and the Personal Information Protection and Electronic Documents Act (PIPEDA).

1. Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

1.1 Personal Information You Provide to Us

We collect personal information you voluntarily provide to us when you express an interest in obtaining information about us or our products and services, or when you contact us. This may include:

• Name
• Email address
• Phone number
• Company name
• City or regional location
• Any other information you choose to provide in forms or correspondence

1.2 Information Automatically Collected (Analytics & Cookies)

When you visit our Site, we automatically collect certain information about your device and your interaction with the Site. We use first-party analytics and third-party tools (like Google Analytics and Microsoft Clarity) to understand how visitors use our site.

This automatically collected information does not single you out by name but may include:

• Device and Usage Data: IP address, browser type, operating system, referring URLs, device information, and geographic location (at the city/region level).
• Behavioral Data: Pages viewed, time spent on pages, links clicked, scroll depth, and interaction with forms or specific elements. This helps us optimize our site structure and content.
• Session Replay Data: We may use tools that record mouse movements, scrolling, and clicks to identify usability issues. We do not record keystrokes in form fields.

2. How We Use Your Information

We use the information we collect or receive for the following purposes:

• To respond to your inquiries and offer customer support.
• To deliver services, such as Feasibility Studies and Demand Reports.
• To send you administrative information or marketing communications (which you can opt out of at any time).
• To improve our website, services, marketing, and user experience through analytics.
• To monitor and analyze trends, usage, and activities in connection with our website.

3. Use of Cookies and Tracking Technologies

We use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. A cookie is a small text file placed on your device to store data that can be recalled by a web server in the domain that placed the cookie.

We use cookies for the following purposes:

• Essential Cookies: Necessary for the website to function (e.g., security, session management).
• Analytics Cookies: Help us understand how visitors interact with the website by collecting and reporting information anonymously. Our internal tracking uses a randomly generated anonymous identifier until you voluntarily provide your information via a form.
• Marketing/Advertising Cookies: Track the effectiveness of our advertising campaigns (e.g., Google Ads, LinkedIn Ads) and help us deliver more relevant advertising.

Consent and Control: Upon your first visit to our site, you are presented with a cookie consent banner. You can choose to accept or decline non-essential tracking cookies. You can also set your browser to remove or reject cookies; however, this may affect certain features of our site.

4. Sharing Your Information

We do not sell your personal information. We only share information with third parties in the following situations:

• Service Providers: We may share your information with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf (e.g., Mailchimp for email marketing, analytics providers).
• Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
• Legal Obligations: We may disclose your information where we are legally required to do so.

5. Your Privacy Rights

Notice to California Residents (CCPA/CPRA)

If you are a California resident, you have the following rights under the CCPA:

• Right to Know: You can request disclosure of the specific pieces and categories of personal information we have collected about you, the categories of sources, business purposes, and categories of third parties with whom we share it.
• Right to Delete: You can request the deletion of your personal information, subject to certain exceptions.
• Right to Opt-Out of "Sale" or "Sharing": We do not sell your personal information for monetary value. However, the use of certain advertising cookies may be considered "sharing" for cross-context behavioral advertising under California law. You have the right to opt-out of this sharing.
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

Notice to Canadian Residents (PIPEDA)

If you reside in Canada, PIPEDA provides you with the right to access the personal information we hold about you and the right to request the correction of inaccurate information. We collect personal information only for the reasonable purposes listed above, and we rely on your meaningful consent for the collection, use, and disclosure of your personal information, particularly concerning tracking cookies.

6. Security of Your Information

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable.

7. Contact Us

If you have questions or comments about this Privacy Policy, or if you wish to exercise your privacy rights, please contact us at:

DenSwap

hello@denswap.com